A growing dispute surrounding the “Ratels” brand has taken a new turn, with businessman Blord reportedly gaining a clear advantage over social media personality VDM.
Blord, who launched the Ratels app earlier, is said to be generating significant revenue from the platform, reinforcing his early lead in the brand’s commercial race. In contrast, VDM—despite publicly claiming to have secured trademarks across 44 classes tied to the Ratels name—has yet to translate that claim into any visible financial success.
Observers note that VDM has not effectively monetized the Ratels brand, raising questions about the practical value of his trademark claims. Additionally, efforts from his supporter base, often referred to as “Ratels,” have reportedly failed to produce substantial backing or financial support.
The situation has also drawn attention due to ongoing legal battles between both parties. Sources suggest that VDM has been channeling significant resources into legal fees, rather than personal or family development projects.
Takeaway:
The unfolding situation highlights the importance of not just securing intellectual property rights, but also effectively leveraging them for real-world value.
