Burnaboy reveal streaming Platforms pay Nigerian artist a mere $400 for a whopping 1Million Nigerian streams so your song being number 1 on any streaming platform is nothing to celebrate aim higher or do other businesses by the side” - Burnaboy advices All Nigerian artists
Nigerian singer, Damini Ogulu, aka Burna Boy, has urged his colleagues to look beyond local success and aim for international stardom.According to him, musical success in Nigeria is not worth celebrating.
He claimed that the monetary value of 1,000,000 streams in Nigeria is just $300\€400 while in the Western world, it is $3000\€4000.The self-acclaimed ‘African Giant’ advised his colleagues not to let Nigerian social media polls and fans deceive them, stressing that they won’t fill up stadiums for artists in any part of the world
Burna Boy’s dropping some tough love for artists again, and it’s a hard truth to swallow—Nigerian streams being the least lucrative globally is a gut punch. He’s basically telling his peers to stop banking on local streams and aim for bigger markets if they want to make real money.
It makes sense when you think about it: streaming payouts in Nigeria are notoriously low due to economic factors and lower subscription rates compared to places like the US or Europe. Burna’s been global for a while now, so he knows the game—his success with international tours and collabs shows there’s way more to gain by thinking beyond Naija’s borders.
It’s a wake-up call for artists to level up and chase those bigger opportunities. How do you think this’ll impact up-and-coming Nigerian artists trying to make a living off their music?
