"Understanding the Economics of Streaming: Why Burna Boy Earns Less Than Libianca on Spotify"
Burna Boy’s 1m Spotify streams equals $6000
Libianca’s 1m Spotify Streams equals $7000
Kizz Daniel’s 1M Spotify streams equals $4000
Why these differences???
We often get questions like how much does spotify,apple music and deezer pay per stream. The Truth is these streaming platforms do not have a fixed pay per stream.
Some one can have 1m streams and earn 4k while another has 1m streams and earn $7k like you see above.
There are many factors that affect the pay per stream some of which include
The Listeners Country and Location. If you have a million streams and 90% of your streams are from Africa, the pay is low . But If you have a million streams and 90% of it from America and Europe, the pay will be very high . These countries have high purchasing power.
So the Listeners country and location influence the pay per stream .It’s like listening in dollars.
Libianca and Burna Boy are streamed in the US and UK More than Kizz Daniel that’s the reason for the difference.
Subscription or Free Account. Many Africans use Free accounts . There are no premium users with paid accounts.
Few Cameroonians even have bank Cards to pay for online subscription. You can't be streaming with free accounts and think your artistes will get that much money.
No No No .Money comes only from those who paid for subscription , your artiste can only earn from you if you play those Spotify ads on free accounts. So subscription greatly plays a part when it comes to payment per stream..
Duration of Play . Most streaming platforms only consider something above 30 seconds . If you don't play a song above 30 seconds ,it doesn't count.
So the duration per Play affects the payment per stream .Imaginr listening to a song repeatedly , it only means more money for your artiste .
Music is business, having certain information helps you know where and how to market your music.
It’s not just by screaming 80/20 . You might play the 80 and still make nothing if you do not understand how the system works .
