"Cameroonian Artists Struggle: Unpaid Streams, No Apple Music or Spotify Playlists, and a Nascent Market"
Do you know Cameroonian artistes don’t get paid when fans stream their music using a network like Mtn ? Yes they don’t .
Do you know there is no official Apple Music playlist in Cameroon ?
Do you also know there is no official Spotify playlist in Cameroon ?
Do you also know 80% of the Spotify users in Cameroon use free accounts ?
The entire Cameroon doesn’t really have up to 50k Apple Music subscribers in Cameroon 🤦♂️. The banking system is not the best . Getting an account or credit card is not easy but guess what ? The poorest man in Nigeria has a bank account .
Most often when we see people bashing Cameroonian artistes who are seeking for a market in Nigeria we just know they have zero knowledge about music business .
Millions of Nigerians use Apple Music , many are subscribed to Spotify premium accounts and in a day , Nigeria records millions of streams on Spotify daily with the highest being 7 million in a day . The highest ever recorded in Cameroon is 43k . You don’t even need a bank card in Nigeria to subscribe to these streaming platforms . These people have the biggest market and every artiste thinking straight should be heading to that market .
Kizz Daniel makes millions from Apple Music , Spotify , Deezer and other platforms .
Spyro does same . Kizz Daniel can decide to do no show and live solely on his streaming earnings and still live the best life .
You see what Kocee is doing ? One day people will sit back and clap for him . Breaking into a new market is not easy . He will face difficulties but he can .
Dear Cameroonians , you need to understand how this music market works . Every artiste in Cameroon should make use of the Nigerian market .
The market in Cameroon can be developed but it will take time , you could easily do it too by learning from those who are at the top . Cameroon is home to many talents and one day the world will see if we keep doing things RIGHT .
